A consumer is a person who buys goods or services. Consumer education is learning how to choose well, and what a buyer can fairly expect from a seller.
The idea
A consumer uses goods and services the family does not produce itself: food from the market, soap, electricity, a bus fare, school books. Wise buying starts before the money leaves the hand. Need comes before a want. A list stops impulse buying, which is paying for something because it was in front of you, not because the family planned it. Compare price and quality. Read the label: the name, the ingredients, and the date to use the food by. A lower price on poor quality can cost more when the item fails. A standard mark or a known seller is information. It is not a promise you invented.
Consumers have rights that the paper usually wants in plain words: to be safe, to be informed, to choose, and to be heard when a product fails. They also have responsibilities: pay the agreed price, use the product as directed, and report a fault honestly. A budget puts this into the family money. Income is what comes in. Expenditure is what is planned to go out, with needs before wants, and a little kept for a surprise such as illness. Advertising informs and also persuades. An answer should say both. If an advert claims a result the label does not support, the consumer trusts the label and asks a question. Do not invent the name of an Act or a fee. The principle is enough: know what you are buying, keep the receipt, and complain to the seller with the facts.
How to prepare for the Management in Living papers: the family, the house, a budget, and the test of practical work. Start practising on glearn.now with Kevin and Anna. WASSCE Management in Living tips